The Times Team has made changes that have reinvigorated The Times and will continue to adapt and change to reach the masses – most importantly, YOUR TARGET AUDIENCE! No longer should you think of them as a newspaper. They are now digitally focused and have grown exponentially in that arena. ALL platforms have been redesigned to reach the right audience, target YOUR customers and grow YOUR business. The Times measures data from the marketplace on a DAILY basis and can track what is read, how long they stayed on the page, when it was flipped AND MORE!

The Times goal is to deliver the news better and faster and they have to continually innovate, evaluate and collaborate with the five Gannet properties in Louisiana to accomplish their goals. Some of the changes they’ve made were the addition of new sections and content, reorganizing the structure of all internal positions and train their employees to think bigger, more nationally instead of regionally focused. Since Alan English has returned, The Times has climbed back on top of the game and continues to make changes and do the research it takes to grow to reach new markets while maintaining their current readership, in whatever platform they come.

When they run what they call “Passion topics” (Building a better Shreveport, Booming Bossier, Louisiana Flavor, Topics to Own,) their readership is off the charts. They are experiencing continual growth in their fan base on all social media outlets (Facebook, Twitter, YouTube and more). Often, they’ll find an older story has come back to life and rises off the charts and they have the ability to find out how, which tells YOU what YOUR CUSTOMERS are doing!

So, how do you get the right message to the right audience at the right time? You MUST appear in the ZMOT (Zero Moment of Truth)! If 60 people are searching right now for engagement rings in Shreveport, how do you reach them in the most efficient manner possible? Ten years ago, it would have primarily been word of mouth. With technology now in the picture, when a consumer sees something of interest on TV, they pull out their phone or I-Pad and read reviews or ask friends through social media. There are 100 billion Google searches every month and much more purchasing done online than ever before. YOUR COMPANY has to be there to reach that consumer at the ZMOT!

Connecting Customers. Delivering Results.

Be Different! Lead the Market! Attract Customers!
Do MORE with THE TIMES!
NOW, The Times has the ability to reach YOUR TARGET demographic!
NOW, The Times has the know-how and experience to deliver results!
NOW, is THE TIME to contact Anton Kaufer and DO MORE!