Herb Miller joined CEO in 1982 and has enjoyed the many relationships he’s gained over those many years. Herb was raised in Arkansas and after high school, went to the Air Force Academy where he found the sports Judo and Boxing. After graduation, he went through pilot training and flew for eight years. At that time, there was no markets for pilots when he got out of the air force and he needed a job. He bought into Pepsi cola and sold it two years later. That’s when he found his way into the promotion product industry.

For 17 years, Herb ran two divisions, one here and the other in Memphis. Then about nine years ago, he went back into sales and out of management. This year, he’ll be celebrating 40 years in the industry and has been awarded many industry awards and pioneered a number of items. Geiger is a $200 million company and the largest privately held promotional products company in the country. They are very interactive with their clients, not only personally but also through their website (herbmiller.geiger.com).

Herb has the experience to assist with any size project that you may have. He’s worked with individuals and small businesses to even the largest of companies. With Geiger, Herb will service your account, get back to you, do what you ask them to do and do it better than you expected. That’s a promise!

Have a new product or service within your business? Geiger specializes in coming up with a program to help you introduce that to your existing and potential clients.

What’s the most powerful thing you can do? Say thank you to employees and customers. If you aren’t writing thank you notes to your customers, you need to be.

Your brand is what your customers’ think of you – not what you think of your business. If you give something out, you want them to accept and recall that advertising at a time of relevance. 50% of people have a promotional product on their person at any given time. Of that 50%, 81% of them can remember who gave that item to them or where they got it. 73% of them do business w/the person who gave them the product.

Your goals in achieving success in your advertising:

Repetition

– a well-placed item is absolutely key and can give you immeasurable results.

Reward

– This ad item will stay in a person’s pocket, at their home, at their office and be recalled at the moment of relevancy, at the moment of need.

Relevancy

– hand someone your ad and be thanked for it. That is POWERFUL!

Reach

– do you have adequate exposure to clients? How can this product reach them?

Recall

– do they recall your product/ad when relevant? 71% can!

Resonate

– do they like the item, did they use the item?

Reaction

– thank you – that’s what it’s all about, well, and getting that repeat business!

Relativity

– how does this medium relate to other mediums, it works along w/other mediums?

Geiger can custom print and design products specifically for you as well as create them if they don’t exist by completely customizing a piece based upon your requirements. Whatever the idea, Geiger Gets It! Now, make sure your clients do too!