Macy Flash is the second generation owner of the business his dad started 40 years ago. Back then, you would have known them as Kwik Copy. Macy started in the business learning every aspect and working every position.

So…IS PRINT DEAD? You first heard it when the fax machine came out…it was destined to kill the print business. After all, there’s no more need for dot matrix or company forms. What about email? It too is going to make a huge impact on the printing business! NOT SO! As a matter of fact, with all these new technologies, it has brought about the ability to enhance print and the need for it. Just last week, a study of Millennials was released and the results… they still like print.

Print helps all the forms of communication together. Direct mail is trying to get you to interact, to engage your prospect. There is also now the very popular variable data printing. What’s that you ask? Variable data printing is technology for printing documents so that each piece is personalized to the specific recipient. At the most basic level, this means personalizing a name and address. But for real impact, many products include unique graphics and content that speaks directly to the recipient. Dimensional Mail is BIG! These are mail pieces that are not flat like normal, but have dimension such as boxes or tubes. They have a much higher response rate compared to traditional mail pieces. The whole point is to make your business stand out.

Cross Media Marketing? What the heck is cross media marketing? It’s marketing that uses two or more marketing mediums to create a relevant and interactive experience for your customer and gives you real time data about your customer’s actions. Whether you are trying to find new customers, sell more to the ones you have or make sure they just love your company, cross media is good for your customers and good for you! And yes, there is still traditional printing. Whether laminates, foil, die cut, etc, everything starts our on a big sheet. Depending upon the need, they can produce the jobs very economically either traditionally with metal plates or digitally. They also have folding machines and booklet makers. If you can dream it, they can produce it.

How can you enhance your marketing piece(s)? Paragon Press has numerous options to help. Whether locally or nationally, they have the ability to reach YOUR CUSTOMERS via your database or one they obtain according to your needs. Just give Macy or Carol a call, sit back and let Paragon do the work for you!
www.ParagonPress.net

• Design
• Direct-Mail
• Printing Services
• Cross Media Marketing
• Variable Data Printing